WhatTheTruck! vs Grafterr, Hatches Up and Square
We’ve compared the main food truck systems in the UK feature by feature, using what each one publishes about itself. Here’s how they stack up.
Information correct as of . How we compared
- Included
- Partial, paid add-on or integration
- Not verified*
- Not offered
| Feature | WhatTheTruck! 26 of 26 included | Grafterr 5 of 26 included | Hatches Up 5 of 26 included | Square 5 of 26 included |
|---|---|---|---|---|
| Built for the trade | ||||
| Made specifically for food trucks and mobile hospitality | Based on our 10 years behind the hatch, we built the software we wanted. We reckon if it works for us, it will work for you too. | Markets ePOS for food trucks within a wider hospitality platform. | Included | Markets ePOS for food trucks within a wider hospitality platform. |
| Customers and marketing | ||||
| Loyalty, win-back and email campaigns | Loyalty schemes, offers and targeted win-back campaigns. | Paid-plan features. | Not offered | Paid-plan features. |
| Automated customer messages | Birthdays, event anniversaries and review requests. | Marketing tools; exact automations vary. | Not offered | Marketing tools; exact automations vary. |
| Google review requests | Send customers a direct Google review link after they order. More reviews lift your Google ranking and help you show up in Google and AI search. | Not verified from public information | Not offered | Not verified from public information |
| Customer management | Customer profiles, order history and spending insights. | Included | Not verified from public information | Included |
| Customisable storefronts | 21 themes, your brand colours and logo, with a live preview. | Branded ordering website. | Custom vendor page. | Website builder; paid themes. |
| Upselling on online orders and kiosks | Offer add-ons during online ordering and kiosk checkout. | Included | Online ordering only; no kiosk. | Included |
| Gigs and service | ||||
| Recurring gigs | Set up recurring gigs once, whether weekly, monthly or the 2nd Friday of the month, and keep the full gig workflow. | Not verified from public information | Not offered | Repeats appointments and calendar entries; a complete recurring-gig workflow is not verified. |
| Pitch connectivity checks | Check UK mobile-network coverage at a pitch before you arrive. | Not offered | Not offered | Not offered |
| Online orders and walk-ups on one cook sheet | Online and walk-up orders feed the same cook sheet and share the same per-slot limits, so the hatch never gets swamped. | Not offered | Not offered | Not offered |
| Self-service kiosk, no software fee | Customers self-order on an iPad. No extra software fee, hardware cost only. | Paid add-on. | Not offered | Paid add-on. |
| Dynamic pricing | Change every menu price at the touch of a button to stay competitive. | Not offered | Not offered | Not offered |
| Corporate online ordering and invoicing | Corporate customers order online, and WhatTheTruck! totals the orders and generates the invoice. | Invoicing is available, but no corporate online ordering. | Corporate online ordering, but no invoicing. | Invoicing is available, but no corporate online ordering. |
| Kitchen orders and ticket printing | Included. | Included | Included | Included |
| Stock and forecasting | ||||
| Future sales and stock forecasts | Forecasts future sales and stock from your past gigs, with the weather factored in. | Sales reports and stock tracking; no confirmed gig or weather-based forecasting. | Not offered | Sales reports and stock tracking; no confirmed gig or weather-based forecasting. |
| Van stock lists and weekly stock order sheets | Know what to load for each gig, and what to order for the week ahead. | Not offered | Not offered | Not offered |
| Recipes and ingredient costing | Included. | Included | Included | Included |
| AI tools | ||||
| Conversational AI insights and actions | Ask Rocky in plain language for business insights or forecasts, or to carry out tasks like closing a menu item or a collection slot. | AI menu builder to help create your menu; no documented conversational assistant for business insights or operational commands. | Not offered | AI menu builder to help create your menu; no documented conversational assistant for business insights or operational commands. |
| Social media content | Create AI images and posts, and WhatTheTruck! shares them across your social channels. | Not offered | Not offered | Square AI can create marketing copy and product images. |
| Paperwork, staff and vehicles | ||||
| Staff and vehicle schedules | Track staff holidays, MOT dates, gas certificates, PAT tests and services in the diary, with automatic reminders. | Paid plan covers staff management and rotas; no verified tracker for MOT, gas, PAT or service dates with automatic reminders. | Not offered | Staff time-off requests and rota alerts; no verified tracker for MOT, gas, PAT or service dates with automatic reminders. |
| Certificate scanning and expiry reminders for your gas certificates, PAT tests and MOT | AI reads the documents you upload and sets diary reminders, so your paperwork stays up to date. | Not offered | Not offered | Not offered |
| Share food safety, insurance and health and safety documents | Send your HACCP documents, RAMS, insurance and allergen sheets straight to event organisers. | Not offered | Not offered | Not offered |
| Money | ||||
| Full profitability per gig | A breakdown after every gig of what you actually made once your costs come off. | Sales reports and menu-item profit margins; no confirmed full profit-by-gig breakdown. | Financial reporting and sales insights by location and menu item; no confirmed full profit-after-costs breakdown per gig. | Menu-item costs and margins, plus sales and labour reports; no confirmed full profit-by-gig breakdown. |
| No monthly platform charge | No monthly charge. WhatTheTruck! earns when you earn, through a payment processing fee. | Free, with optional monthly plan charges for more features, on top of a payment processing fee. | No monthly charge; Hatches Up earns through a payment processing fee. | Free, with optional monthly plan charges for more features, on top of a payment processing fee. |
| Free next-business-day payouts | Your money is paid out free on the next business day. | Next-day payouts, but their terms say a payout fee may apply. | Not offered | Included |
| Revenue reports for your accountant | Reports for VAT quarters and the year-end handoff, or any dates you choose. | Not verified from public information | Not offered | Not verified from public information |
* Compared using each provider’s own public information on . Features change, so if something here is out of date, tell us and we’ll correct it.
See it on your own truck.
We’ll walk you through it with your menu and your gigs, and answer anything this table doesn’t.